What is Web 2.0 Marketing?

The term web 2.0 marketing refers to the word Internet marketing, which is an umbrella term, which encompasses those electronic media processes by which companies advertise and promote their products and services. The electronic world is reaching new levels every minute hence, Internet marketing is a field that is growing rapidly around the world.  It is initially a term describing the manner in which a company shows off, promotes and defines the various aspects and functions of their line of products and or services online. The marketing done here is done by the use of web 2.0 tools and software.